Howter

The Brand

Founded in Austin, Texas, Howler Brothers was born from a shared passion for surfing, fly fishing, western wear, and the cultures and music that surround them. While not brothers by blood, the founders are bonded by a lifestyle that blends adventure, creativity, and community.

From its earliest days, Howler Brothers has crafted timeless apparel and accessories designed to inspire people to “heed the call” — whether that call is a big wave, a remote fishing trip, or simply a walk around the block. By mixing classic surf culture with global influences and southern style, the brand has carved out a unique identity rooted in exploration and authenticity.

Still proudly based in Austin, Howler Brothers continues to design every product in-house, drawing daily inspiration from the city’s diverse creative culture. Today, the brand connects a worldwide community that values craft, adventure, and a life well lived.

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