Rethinking Packaging. Restoring the Planet.

OUR COMMITTMENT

Over 100 billion fashion polybags are used yearly. Most end up as waste. Vela™ offers a recyclable paper alternative — simple, proven, better.

KEY FEATURES

Sustainable by Design. Circular by Nature.

Vela is more than a packaging solution, it unites circular design and tested performance to maximize resource efficiency and support ocean-first values.

verified & ceftified

Packaging that looks good and does good

We source paper from responsibly managed forests and hold FSC® certification across products and facilities. This ensures traceability and supports sustainable forestry, biodiversity, Indigenous rights, and healthy forests for the future.

Through the Canopy Pack4Good initiative, we ensure our packaging is free from Ancient and Endangered Forests. We’re also committed to exploring and supporting the development of recycled fibers, agricultural residues, and other Next Generation alternatives.

We are proud to support the Sustainable Packaging Coalition, a leading voice in packaging sustainability. This group connects industry, academia, and nonprofits to foster innovation and collaboration.

We are part of the American Apparel and Footwear Association, working toward a more ethical, sustainable, and competitive industry. This partnership helps us align with global brands and improve packaging solutions.

As a member of How2Recycle, we aim to bring clarity and transparency to end-of-life messaging. This program help sensure our packaging features clear and consistent recycling instructions, which empower consumers, reduce contamination, and support a more effective circular economy.

We’re proud to be a member of the Surf Industry Members Association, whose vision of — Healthy Oceans. Healthy Industry — resonates with our values and underscores our commitment to reducing plastic pollution and advancing ocean-friendly packaging solutions.

DRIVEN BY CONSUMER DEMAND

You Spoke, We Listened.

Today’s consumers expect more from packaging. Vela helps brands respond to this shift with circular, plastic-free alternatives that look and feel better, while aligning with what customers care about most: sustainability, authenticity, and reducing our impact.

60%
of U.S. consumers say they’d pay more for products with sustainable packaging
42%
of European consumers have avoided purchases due to unsustainable packaging
66%
of global consumers are willing to pay more for products from brands with clear social and environmental commitments

DESIGN THAT DRIVES IMPACt

Less waste. More meaning.

Designed for
Circularity

Vela represents the next generation of innovation in paper packaging—built on the paper industry’s continuous evolution of sustainabilityand reimagined for the circular economy.

Designed for recycling, optimized for lightweight performance, andmade from renewable materials, Vela keeps valuable resources in use and waste out of nature.

Lightweight &
Resource Efficient

Vela helps reduce material use—one of the most effective wastemanagement strategies.

A higher product-to-package ratio means more of the total weight isattributed to product, not packaging—resulting in more efficient useof materials and reduced environmental impact

IMPACT, BEYOND THE BAG

From Action to Advocacy

OUR INITIATIVES
Sustainability
in action

From responsible sourcing to circular design, we back our mission with real programs and partnerships. Discover how we put our values into practice — across oceans, forests, and supply chains.

SOCIAL COMPLIANCE

Verified Standards for Ethical and
Responsible Manufacturing

We use SEDEX to monitor social compliance across global sites, supporting safe, ethical, andresponsible working conditions.

We apply Higg tools to assess environmental impact and labor practices at our facilities—covering energy, water, waste, and human rights.

Our SA8000-certified sites follow rigorous standards for ethical labor, human rights, and workplace conditions.

ISO 9001 guides our quality management systems, helping ensure reliable products and continuous process improvement.

This certification supports our environmental goals—reducing impact, maintaining compliance, and improving operations.

Our bags are tested using CEPI’s methodology to verify recyclability in standard paper recovery systems.

It’s Time for
Better Packaging

Let’s talk about how Vela™ can support your goals.