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Founded in 1906 in Boston, Massachusetts, New Balance began as an arch support company before evolving into one of the world’s most iconic athletic footwear and apparel brands. Known for blending performance innovation with timeless design, New Balance has built a reputation for creating products that serve elite athletes and everyday wearers alike.
Unlike many competitors, New Balance maintains a commitment to domestic manufacturing, producing a portion of its footwear in the United States and the United Kingdom. This dedication to craftsmanship, paired with advanced technology, has helped the brand cultivate a loyal following across sport, lifestyle, and fashion.
Today, New Balance continues to push boundaries in performance innovation while also driving sustainability initiatives, from using environmentally preferred materials to improving supply chain responsibility. With a global presence and deep heritage, the brand remains a symbol of quality, authenticity, and performance.
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