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Since 1911, Grundéns has outfitted generations of fishermen and women with gear built to withstand the harshest conditions at sea. Founded on the rugged coast of Sweden, the brand quickly became synonymous with protection, durability, and trust among professional anglers.
Over the decades, Grundéns has expanded its offering from traditional oilskins to advanced outerwear, footwear, and gear, blending innovation with over a century of maritime heritage. Today, the brand supports both commercial fishing communities and recreational anglers worldwide, delivering performance apparel designed to keep people dry, safe, and comfortable in any weather.
Committed to sustainability, Grundéns continues to innovate with environmentally responsible materials and practices, ensuring that future generations can enjoy the world’s oceans. Headquartered in Poulsbo, Washington, with roots still deep in Sweden, Grundéns remains a global leader in fishing apparel and gear.
“One of our main goals is to keep plastics out of our oceans. Healthy oceans lead to sustainable fisheries, and a healthier ecosystem. The Vela Hybrid Plus bag has provided Grundens with a workable solution that meets both Grundens needs and those of our customers. Customer reactions have largely been positive, and some have asked “What took so long?” and made statements like “I wish other brand’s would follow suit.”
Aaron Azevedo
VP – Product & Supply Chain - Grundens
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