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Founded in 1996 in Baltimore, Maryland, Under Armour began with a simple idea: to create performance apparel that helps athletes perform at their best. What started with an innovative moisture-wicking T-shirt grew into a global sportswear brand, challenging industry conventions through technology, design, and a relentless pursuit of better performance.
Driven by its mission to make athletes better, Under Armour develops innovative footwear, apparel, and accessories designed to support athletes at every level. From professional competition to everyday training, the brand combines advanced materials, technical expertise, and athlete-driven innovation to push the boundaries of what’s possible.
Today, Under Armour continues to evolve its approach to performance and innovation, exploring new materials, manufacturing processes, and product solutions while maintaining the quality and durability athletes expect.
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