Better Made Simple. Welcome to the New Vela.

At Vela, we believe better choices should always feel simple. Today we are proud to introduce our refreshed brand identity and new website, marking the start of a new chapter in our mission to make conscious packaging effortless.

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Raising Standards. Reducing Impact.

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Our vision is clear: packaging should not add to the problem, it should be part of the solution. With Vela, brands can move forward with scalable, paper-based alternatives that protect products, people, and the planet. By raising standards of performance while reducing impact, we set a new benchmark for what packaging can and should be.

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A Brand Designed to Inspire Confidence

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Our refreshed identity reflects who we are today: clear, purposeful, and built for progress. It captures the strength of nature while expressing calm and trust, creating a presence that feels both confident and approachable.

Part of this evolution is a refreshed typographic style that balances clarity with warmth. It gives our words a stronger voice, one that is professional yet human, designed to connect with people as much as with brands.

More than a visual update, the refreshed identity represents a way of making better choices feel effortless and right. It inspires trust, encourages progress, and reminds us that packaging can be both simple and meaningful.

Making Better Easy

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From the first mile of production to the last customer touchpoint, Vela is designed to make progress effortless. Our solutions are practical, reliable, and ready to integrate, enabling brands of every size to reduce waste, meet global requirements, and deliver packaging that feels right for their customers.

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A Platform for Progress

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The launch of our new website, vela.eco, reflects this commitment. It is more than a digital showcase: it is a hub where partners can explore product solutions, discover industry applications, and see how Vela is helping both global leaders and independent brands replace single-use plastics with ease.

Protecting What Matters

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Every choice we make is driven by purpose. FSC™ certified and widely recyclable, Vela packaging combines performance with responsibility. By connecting innovation with accessibility, we give brands the tools to act today and the confidence to lead tomorrow.
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With a new brand, a new website, and the same unwavering mission, Vela continues to set the standard for packaging that feels effortless, conscious, and built for the future. The choice is simple: better for your brand, better for the planet.