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The planet is our shared home and our source of inspiration. For Burton, protecting it is not optional—it’s essential. As the global leader in snowboarding and outdoor gear, Burton has always pushed boundaries in design, performance, and sustainability. That drive led to a partnership with Vela™, introducing a recyclable, paper-based alternative to plastic polybags that aligns with Burton’s commitment to a plastic-free future.
Traditional plastic polybags have long been the apparel industry standard. They serve their purpose for only a season, yet linger for centuries in landfills, waterways, and ecosystems. Today, single-use plastics account for nearly half of all plastic waste found in nature, while only 9% is ever recycled. For Burton, a brand built on respect for the outdoors, this contradiction demanded action.
By partnering with Vela™, Burton launched a polybag alternative, designed to protect products in transit and then be easily recycled curbside. Printed with water-based inks and sealed with non-toxic, recycling-compatible glue, every detail of the bag reflects a commitment to safe, circular design.
Burton’s switch to Vela™ Bags is more than a material change—it’s a statement of responsibility. The bags are:
This shift helps eliminate fossil-fuel-derived plastics from Burton’s packaging, directly reducing the company’s footprint while inspiring riders to recycle with a simple message: Please recycle these bags as paper.
Progression is a journey. Just as every new trick takes time to master, Burton approaches sustainability as continuous innovation. Rigorous R&D and supply chain testing ensured that Vela™ Bags meet the demands of global distribution—protecting apparel without compromising user experience or brand presentation.
By choosing Vela™, Burton proves that packaging can protect both gear and the environment. It’s a step forward that reflects the brand’s science-based climate goals and its commitment to 1% for the Planet initiatives that support ocean conservation.
Burton’s adoption of Vela™ demonstrates how industry leaders can take bold, practical steps to address the plastic crisis. By rethinking packaging, Burton is not just reducing waste—it’s setting a new standard for the outdoor industry and beyond.
This partnership shows what’s possible when performance and sustainability ride together: packaging that keeps products safe, protects the planet, and inspires meaningful change.
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