From Plastic to Paper: Menique’s Packaging Journey with Vela

Menique is built on timeless design, natural materials, and low-impact production. But for years, like many apparel brands, its garments left warehouses wrapped in plastic. In 2022, the company decided to change that story — removing every trace of plastic from its shipments and adopting Vela™ paper-based packaging as a natural extension of its sustainability mission.

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Confronting the Plastic Problem

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In fashion, packaging has long been an afterthought. Millions of garments are shipped every day in single-use plastic sleeves — convenient in the short term but damaging in the long run. For Menique, a brand defined by responsibility to the planet, this contradiction was clear: clothing made with care could not arrive in packaging that harmed the environment

A Bold Step Beyond Packaging

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Menique made a decisive move: eliminate plastic and find a solution that matched its values. Partnering with Seaman Paper, the brand adopted FSC™-certified Vela™ bags — paper-based, breathable, and designed to perform without leaving a lasting trace. Each shipment now leaves in 100% recycled cardboard boxes, with every garment protected by Vela™ packaging.

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Turning Responsibility Into Results

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The switch has kept thousands of single-use plastic sleeves out of circulation each year — removing the equivalent of over a ton of plastic annually from Menique’s supply chain. Beyond reducing waste, the move shows customers that sustainable fashion goes beyond the clothes themselves, extending to every step of the experience.

A Model for Tomorrow

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For Menique, sustainability is not an add-on, it’s the foundation of everything they create. From timeless design to natural materials and low-impact production, every decision reflects a responsibility to the planet. By working with Vela™, Menique extends that responsibility to packaging, proving that thoughtfully made essentials and responsible protection can go hand in hand. This partnership demonstrates that fashion can evolve without compromise — clothing and packaging designed with intention, delivered with care, and leaving no lasting trace. It is a vision of what the future of fashion should look and feel like: considered, kind, and free from plastic.