Oakley

Founded in 1975 by Jim Jannard, Oakley began with a $300 investment and a belief that products could be made better through innovation and design. Starting with motorcycle grips, the brand soon evolved into performance eyewear, creating the now-iconic Oakley sunglasses that redefined style and functionality for athletes.

Over the decades, Oakley has expanded into apparel, goggles, helmets, and accessories, becoming a global leader in sports performance and lifestyle design. Known for pioneering lens technologies like High Definition Optics®, Oakley has built its reputation on pushing the boundaries of science and sport.

Today, Oakley continues to serve professional athletes and everyday adventurers worldwide, blending innovation with bold design. Headquartered in California, the brand remains synonymous with performance, creativity, and a relentless drive to challenge what’s possible.