Outerknown

The Brand

Founded in 2015 by pro-surfer Kelly Slater and designer John Moore, Outerknown was created to prove that style and sustainability can exist in harmony. From the start, the brand committed to building a clothing company with full transparency, responsible sourcing, and a deep respect for both people and the planet.

Outerknown’s collections are made with organic, recycled, and regenerated fibers, prioritizing durability and circular design. The brand also partners with Fair Trade Certified™ factories to ensure ethical production, supporting workers and communities worldwide.

Based in California, Outerknown has become a leader in sustainable fashion, showing that a global brand can balance innovation, performance, and responsibility. Today, it continues to inspire conscious consumers who want clothing that reflects both timeless style and positive impact.

In their words

“Partnering with Vela on the first ever FSC® certified paper bag for garments is another innovative win for both Outerknown and the ocean. Outerknown is deeply committed to eliminating the use of virgin plastic and ensuring we keep it out of our oceans.”

Kelly Slater

Founder + 11x World Surf League Champion

The Packaging

Custom FSC® certified paper packaging, designed for Outerknow.
Recyclable, Cepi Certified, rolled out across their supply chain.
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