.svg)
Outerknown was founded with a clear mission: create products that respect the planet and the people who make them. Packaging has always played a central role in their sustainability roadmap, and as the brand continued to scale globally, the challenge became eliminating plastic entirely while maintaining protection and presentation standards.
Like many apparel companies, Outerknown relied on traditional plastic polybags. While effective, plastic conflicted with the brand's values, added unnecessary waste, and undermined the consistency of their sustainability narrative.
Outerknown selected Vela™ for its curbside recyclability, FSC™-certified materials, semi-transparent performance, and seamless integration into existing fulfilment workflows.
Vela™ bags were rolled out across Outerknown's global logistics network. Next steps include expanding paper-based packaging across more product categories and supporting circular economy goals.
SHARE THIS ARTICLE:
Let’s talk about how Vela™ can support your goals.
Fill out the form and one of our sales representatives in your region will get back to you within 72 hours.
A member of our team will review your request and
get back to you within 24 hours.
We look forward to helping you bring circular packaging to life.
