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Founded in Barcelona in 2010, Thinking MU was born out of a desire to make fashion fun, expressive, and truly sustainable. The brand creates bold, colorful clothing with a conscience, using organic and recycled fabrics, innovative fibers, and fully transparent production processes.
Thinking MU stands for creativity with responsibility — each garment carries a story of ethical sourcing, fair labor, and reduced environmental impact. Through initiatives like traceable QR labels and circular collections, the brand invites consumers to understand and connect with the life cycle of their clothes.
Today, Thinking MU is a pioneer in the movement toward conscious fashion, proving that style, playfulness, and sustainability can go hand in hand. Headquartered in Barcelona, the brand continues to inspire a global community of people who believe in dressing with purpose and joy.
“We are more than a brand, we are art, design, music and beyond. We are the conscious choice, concerned about reduction. The choice that represents a personality, a taste for aesthetics, and a garment that speaks for you. We embody the essence of the Mediterranean. The authentic one. We have been working on the implementation for a while, but starting from AW24, all our polybags, in which the products are packed, will be made of paper from the Vela brand, making us more responsible towards the planet.”
Marta Iglesias Rodriguez
Marketing Director - Thinking Mu
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