Packaging often feels invisible, yet it plays a critical role in the environmental footprint of global industries. For HUBER+SUHNER, a leader in fiber optic technology, the shift from plastic to recyclable paper was made possible through Vela™. This change proves how Vela™ helps companies drive measurable sustainability impact while delivering practical benefits for their customers.
By 2050, the weight of plastic in our oceans is expected to surpass the weight of fish if nothing changes. In industries like fiber optics, where millions of components are shipped every year, plastic packaging has long been the default. This is exactly the challenge Vela™ was created to solve.

Together with Vela™, HUBER+SUHNER redesigned its packaging for indoor fiber optic cable assemblies using FSC-certified paper bags and paper cable ties that are 100% recyclable, lighter, easier to transport, and protective against contamination during installation.
By adopting Vela™ packaging, HUBER+SUHNER commits to eliminating over 2.2 million single-use plastic bags every year. Primary packaging CO₂ emissions cut by ~50%, while customers benefit from faster installation and simpler disposal.
Let’s talk about how Vela™ can support your goals.

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